For Z Plus’ 10th Anniversary, I created this campaign to defy the format of traditional advertising.

Moved by the story of the CEO and his only daughter living apart since 2014, I created this campaign where the daughter calls out to her father across the globe on a Times Square billboard, on the day of the anniversary.

Featured in major Chinese marketing publications, AdQuan and Digitaling; became the most-viewed campaign on client’s WeChat Channel.